So I was very happy to see H&M (Hennes & Mauritz) finally opening a store in Singapore.
Apparently I was not the only one;-).
The opening and the shop's first days were an absolute frenzy; crazy!
For weeks the swedish chain had been campaigning. Getting potential buyers all excited and luring them with gifts: the first 5 in line would receive a sgd 250 gift card and the first 300 would receive a sgd 20 gift card. (For the european readers: 125 euro and 10 euro.)
At 20.45 hrs the eve before the opening, already 15 persons had formed a line before the entrance and spent the night there!
At the exact openingtime there were 1.500 people in line and waited even during a 40 minute rainfall!
As I learned over the past two years, if there is something new EVERYBODY wants to be there right away. So naturally I had no intention of going to H&M on their openingday. The day after, at the end of the afternoon, I was walking past the shop. Before arriving there I had considered popping in if it was not too busy. To check out what collection they were carrying in Singapore and wether they would have a European size 40.
As soon as I arrived near the shop my jaw fell to the ground. There was an endless queue with a bunch of queuing personel to coach all the potential shoppers. It must have taken at least two hours waiting before entering the shop. Maybe even more!